{"id":12536,"date":"2025-06-05T10:42:54","date_gmt":"2025-06-05T03:42:54","guid":{"rendered":"https:\/\/stialan.ac.id\/v3\/?p=12536"},"modified":"2025-06-11T10:45:07","modified_gmt":"2025-06-11T03:45:07","slug":"belajar-sambil-cuan-mahasiswa-diuji-jualan-live-di-marketplace","status":"publish","type":"post","link":"https:\/\/stialan.ac.id\/v3\/belajar-sambil-cuan-mahasiswa-diuji-jualan-live-di-marketplace\/","title":{"rendered":"Belajar Sambil Cuan, Mahasiswa Diuji Jualan Live di Marketplace"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/1-3-819x1024.jpg\" alt=\"\" class=\"wp-image-12537\" srcset=\"https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/1-3-819x1024.jpg 819w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/1-3-240x300.jpg 240w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/1-3-768x960.jpg 768w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/1-3-400x500.jpg 400w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/1-3-800x1000.jpg 800w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/1-3.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p>Jakarta, 5 Juni 2025 &#8211; Mahasiswa dari Program Studi Administrasi Bisnis Sektor Publik tengah menjalani tugas mata kuliah Pemasaran dan Penjualan dengan pendekatan yang inovatif dan aplikatif. Di bawah bimbingan dosen pengampu, Budi Priyono, SE., MM, para mahasiswa ditantang untuk langsung terjun ke dunia nyata dengan menjual produk secara live di berbagai platform marketplace populer.<\/p>\n\n\n\n<p>Tugas ini dirancang untuk memberikan pengalaman praktis kepada mahasiswa dalam menerapkan strategi pemasaran digital yang sedang tren, seperti live shopping di marketplace seperti Shopee dan TikTok Shop. Aktivitas ini sekaligus mengasah keterampilan komunikasi, negosiasi, dan teknik closing secara langsung di depan kamera.<\/p>\n\n\n\n<p>Terdapat enam kelompok yang berpartisipasi dalam tugas ini, di mana masing-masing kelompok menawarkan produk yang beragam, mulai dari fesyen, makanan ringan, perlengkapan rumah tangga, hingga aksesoris gadget. Setiap kelompok diberi kebebasan untuk menentukan produk, strategi promosi, dan jadwal live streaming-nya.<\/p>\n\n\n\n<p>Kegiatan ini menjadi salah satu contoh nyata bagaimana pembelajaran di perguruan tinggi dapat diselaraskan dengan praktik dan kebutuhan industri, khususnya dalam bidang pemasaran&nbsp;digital.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"12543\" src=\"https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/2-3-819x1024.jpg\" alt=\"\" class=\"wp-image-12543\" srcset=\"https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/2-3-819x1024.jpg 819w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/2-3-240x300.jpg 240w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/2-3-768x960.jpg 768w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/2-3-400x500.jpg 400w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/2-3-800x1000.jpg 800w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/2-3.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"12539\" src=\"https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/3-3-819x1024.jpg\" alt=\"\" class=\"wp-image-12539\" srcset=\"https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/3-3-819x1024.jpg 819w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/3-3-240x300.jpg 240w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/3-3-768x960.jpg 768w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/3-3-400x500.jpg 400w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/3-3-800x1000.jpg 800w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/3-3.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" data-id=\"12541\" src=\"https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/4-3-819x1024.jpg\" alt=\"\" class=\"wp-image-12541\" srcset=\"https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/4-3-819x1024.jpg 819w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/4-3-240x300.jpg 240w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/4-3-768x960.jpg 768w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/4-3-400x500.jpg 400w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/4-3-800x1000.jpg 800w, https:\/\/stialan.ac.id\/v3\/wp-content\/uploads\/2025\/06\/4-3.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Jakarta, 5 Juni 2025 &#8211; Mahasiswa dari Program Studi Administrasi Bisnis Sektor<span class=\"excerpt-more\"><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-12536","post","type-post","status-publish","format-standard","hentry","category-akademik"],"_links":{"self":[{"href":"https:\/\/stialan.ac.id\/v3\/wp-json\/wp\/v2\/posts\/12536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stialan.ac.id\/v3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stialan.ac.id\/v3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stialan.ac.id\/v3\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stialan.ac.id\/v3\/wp-json\/wp\/v2\/comments?post=12536"}],"version-history":[{"count":1,"href":"https:\/\/stialan.ac.id\/v3\/wp-json\/wp\/v2\/posts\/12536\/revisions"}],"predecessor-version":[{"id":12545,"href":"https:\/\/stialan.ac.id\/v3\/wp-json\/wp\/v2\/posts\/12536\/revisions\/12545"}],"wp:attachment":[{"href":"https:\/\/stialan.ac.id\/v3\/wp-json\/wp\/v2\/media?parent=12536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stialan.ac.id\/v3\/wp-json\/wp\/v2\/categories?post=12536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stialan.ac.id\/v3\/wp-json\/wp\/v2\/tags?post=12536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}